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Before contacting us, please read our Advertising policy
Effective Date: Mar 3, 2012
At Dementia Today.net, it’s our mission to provide you with the most current, accurate and reliable health information online. To support this mission, we accept advertising on our site and sell products in our Dementia Today Store. The purpose of this policy is to explain the types of advertising that we accept on our site and the limitations that we impose on advertising. It’s also important that you are able to easily differentiate between advertising and independent, editorial content on our site. We’ve developed an Editorial policy that explains our approach to ensure that the advertising you see on our site has no influence on the quality, accuracy or selection of editorial content and services that we provide to you.
How do I know which content on your website is advertising, and which is not? Our website hosts advertising banners, advertorials and sponsored sections. When we speak of “advertising” or “advertisements,” we mean all forms of advertising, sponsorships and promotions for which we receive compensation.
“Advertisement” is used to label the most common form of advertising on our site. The content of this form of advertising is controlled by the advertiser. Ads are labeled with the word “Advertisement” in the top left-hand corner or along the left-hand side of the advertisement.
“Sponsored by” is used to label content when an advertiser has paid for association with an article or service, but the content or service is not editorially controlled or influenced by the advertiser. We identify this kind of advertising by clearly showing that the content or service is “Sponsored by” the advertiser.
“Provided by” is used to identify advertorials, which are content that are created or influenced by advertisers for the purpose of promoting a product or service. We identify advertorials as “advertising” so that you can distinguish them from editorially independent content. You can recognize advertorials on our site by a yellow background, the “Provided by” label at the top of the article, and the name of the advertiser at the end of the article.
Would I be better off trusting a website that doesn’t carry advertising? All websites must be paid for somehow. Websites that don’t carry advertising often exist to sell you a product, which can bias their content. Other sites that don’t run advertising are usually funded by one organization, which generally has a particular point of view that is reflected in their site’s content. Having a diversified group of advertisers means we are not beholden to limited special interests. We function as an online publication: Our job is to report all the facts and let you draw your own informed conclusion.
But isn’t DementiaToday.net’s content biased toward its advertisers? We run advertising for many different types of products and services. From a business perspective, that helps keep us impartial. For example, no laser vision correction companies would advertise with us if our content was unfairly biased toward contact lenses, and vice versa. Much more importantly, since DementiaToday.net is an online publication, the professional ethics of our team of journalists and our doctor reviewers set the standard for our editorial quality.
We don’t let advertisers influence the way search results are displayed on our site
Search results that are in response to search queries or keywords entered in search boxes on our site are editorially or algorithmically programmed by Dementia Today.net and its search vendors. Advertisers do not influence the order in which we present search results on our site.
We identify paid advertising that appears along side of search results or on other pages of our site
Any paid advertising listings posted on search results or other pages of our site will be identified as “Ads by Google.” For information about how Google sorts these listings, go to http://adwords.google.com/
We do not accept certain kinds of advertisements.
To help ensure that the advertising on our site is consistent with our mission of helping you to live your best, Dementia Today.net has adopted certain limitations on the types of advertising that we accept.
Advertisers are prohibited from placing any advertising that:
- Contains false or misleading claims
- Promotes products that are illegal or whose distribution would violate the law
- Promotes the sale of firearms, ammunition or weapons designed to inflict serious bodily harm
- Promotes the sale of fireworks
- Promotes betting or gambling
- Promotes pornography
- Is for online pharmacies that are not compliant with the Verified Internet Pharmacy Practice Sites (VIPPS) program
- Advocates a political, religious or controversial public position or candidate for public office
- Makes health claims that are not adequately substantiated.
With respect to alcohol and tobacco advertising, we do not accept advertising that promotes alcohol or tobacco products. However, we may accept promotions for educational campaigns such as smoking cessation and responsible drinking messages that are consistent with genuine efforts to educate consumers, rather than surreptitious attempts to promote consumption of alcohol and tobacco.
We don’t share identifying information about you
We will post updates here
We will review this policy frequently, and we may revise it periodically. If we make changes to this policy, we will post the updated policy here. This policy’s effective date will be identified at the top of the page.
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